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Workshop
Outline & Schedule
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Friday Eve.
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6 pm |
Meet & Greet Lite Dinner |
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7 pm |
Introduction
The Alpaca Industry Infrastructure
- Alpaca Owners and Breeders Association
(AOBA)
- Alpaca Registry
- International Camelid Institute/Alpaca
Research Foundation
- Local/Regional Organizations
- Neighborhood Farm Organizations
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Saturday
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8am - 12pm
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Continental Breakfast
Business Plan Overview
Alpaca Business Basics
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What business you are in?
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Suris vs Huacayas, Color, Nitch Markets
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Agisting, Brokering, Breeding and Buying
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12 noon |
Lunch |
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1pm - 2pm
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Accounting for Alpacas
- Farm Tax Benefits
- Depreciation impact on alpacas, farm
buildings, machinery, etc.
- Gains - standard and capital
- Planning and tracking expenses
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2pm - 3pm
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Visit the Alpacas: Hands on
with Alpacas
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3pm - 6pm
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Successful Marketing
Strategies
- Mission Statement - What business are
you in?
- Positioning Statement - Why buy from you
versus someone else?
- Who is your target market?
- Integrated Marketing - your action plan
that starts with the Internet
- Web focus - constructing your identity
and kick starting your marketing
- How to develop and implement your web
site
- The navigation stream into the web and
how it will affect your results
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6pm-7pm |
Dinner Hour
Fiber - What to do?!
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| Sunday |
8am - 12pm |
Continental Breakfast
Operational Details
- Herd health and husbandry issues
- Business Plan Development in Action
- Production Tour of Farm
- Production Plan
- Fencing, Barns, Pasture, Utilities and
Machinery
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2004©
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